Introduction

In recent years, the popularity of electronic sports or e-sports has grown tremendously, and it has become a multi-billion-dollar industry. E-sports refers to competitive video gaming, where players compete against each other in organized tournaments. With the increasing popularity of e-sports, shopping malls have started to host e-sports events, which are commonly referred to as "mall e-sports." This article discusses what mall e-sports are, their benefits, and how they contribute to the growth of e-sports.

What are Mall E-sports?

Mall e-sports are events that take place in shopping malls, where gamers participate in competitive video gaming tournaments. These events are usually organized by game developers, e-sports teams, or mall management✅. The tournaments are usually held in an open area of the mall, where spectators can watch the games and cheer on their favorite players⛳️. The games played in mall e-sports events are usually popular multiplayer games such as League of Legends, Overwatch, and Fortnite.

Benefits of Mall E-sports

Mall e-sports have several benefits for both gamers and shopping mall owners. For gamers, mall e-sports provide an opportunity to showcase their skills and compete against other players. It also gives them a chance to meet other gamers and build a community. Mall e-sports also provide a platform for amateur gamers to gain exposure and potentially get recruited by professional e-sports teams.

For shopping mall owners, mall e-sports events provide an opportunity to attract customers and increase foot traffic. It also helps to create a unique shopping experience and set the mall apart from its competitors. Mall e-sports events also provide an opportunity for mall owners to engage with the local community and build brand awareness.

Contribution to the Growth of E-sports

Mall e-sports events have contributed significantly to the growth of e-sports. By hosting these events, shopping malls have helped to increase the visibility of e-sports and attract new fans. Mall e-sports events provide an opportunity for people who may not have been exposed to e-sports before to learn about it and potentially become fans. Mall e-sports events also provide a platform for amateur gamers to gain exposure and potentially get recruited by professional e-sports teams, which helps to grow the talent pool in the industry.

Mall e-sports events have also helped to increase the popularity of certain games. For example, the game League of Legends has gained a significant following in China, partly due to the popularity of mall e-sports events. The events have also helped to increase the popularity of other games, such as Fortnite, which has become one of the most popular games in the world.

Conclusion

Mall e-sports are a growing trend, and they provide several benefits for both gamers and shopping mall owners. Mall e-sports events provide an opportunity for gamers to showcase their skills and compete against other players. They also provide a unique shopping experience for customers and help to attract foot traffic to shopping malls. Mall e-sports events have also contributed significantly to the growth of e-sports by increasing the visibility of the industry and attracting new fans. As e-sports continues to grow, we can expect to see more mall e-sports events in the future.